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Welcome to
TOHOKU JAPAN.

Japan's northern region of Tohoku is a true treasureland just begging to be explored. Blessed with breathtaking landscapes, enduring history, and unique culture and traditions, get aquainted with this beautiful land through our series of stunning videos. Then, get out there and discover for yourself all Tohoku has to offer.

SUMMER

Things really heat up in the summer in Tohoku! Regional pride reaches full-bore as locals and visitors alike celebrate Tohoku's deep cultural roots, and cut loose at some of the Japan's most iconic festivals. The greenery and scenery in the countryside and along the coasts are picture-perfect venues for a cool walk on the wild side.

RECOMMENDED SPOTS

AOMORI

NEBUTA FESTIVAL

NEBUTA FESTIVAL

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One of Tohoku’s 3 biggest festivals,Giant floats of the Monkey King, Onmyoji, and demons march through the streets emitting colorful lights. The energetic shouts of the jumping “Haneto” dancers rouse everyone’s spirits.

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IWATE

MOTSUJI TEMPLE (PURE LAND GARDEN)

MOTSUJI TEMPLE (PURE LAND GARDEN)

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Motsuji Temple is a World Heritage Site that was constructed in the Heian Period. It includes a “Pure Land Garden” that represents the world of the Buddha. In the lake that takes up much of the garden, Buddhist paradise is represented with strings of jewels, gemstones, and dry gardens with artificial hills.

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MIYAGI

MATSUSHIMA

MATSUSHIMA

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Matsushima is a place of scenic beauty in Tohoku and is known as one of the three great views of Japan. There are around 260 islands in Matsushima Bay which forms an intricate and elegant scenery. Matsushima is also known as a scenic spot for seeing the moon which creates a stunning evening view of light and shadow.

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AKITA

KAKUNODATE SAMURAI MANSION

KAKUNODATE SAMURAI MANSION

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The samurai mansion street called “Bukeyashiki-dori” preserves the street view of early Edo and exists in peaceful silence. A tour is available at six of the mansions including the Ishiguro which is famous for the Yakuimon gate.

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YAMAGATA

YAMAGATA HANAGASA FESTIVAL

YAMAGATA HANAGASA FESTIVAL

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This summer festival held every August 5-7 is celebrated by over 1 million people. The sight of 10,000 people dancing along in flower-adorned hats and brightly colored costumes is like an undulating wave of flowers.

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FUKUSHIMA

SOMA NOMANOI FESTIVAL

SOMA NOMANOI FESTIVAL

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Held at the end of July in Soma City, this festival originates in the Kamakura Period. The sight of over 500 armored horsemen coming together at once is impressive! It will seem as if you have traveled back to the Sengoku Period.

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EDITOR'S PICK

  • Deep Experiences & Summer Fun in Aomori

    Aomori is the northernmost of Tohoku’s six prefectures, and an awesome place to take a deep dive into the unique experiences the region has to offer! Whether you want to get in touch with local culture, get lost in the crowds of some of the country’s most energetic and iconic festivals, or get off the beaten path, Aomori has you covered.

    Nicholas Rich

    Nicholas Rich

    Nick is the editorial director for the Japanese culture site, All About Japan. He became a lifelong fan of Tohoku after a too-brief stay in Fukushima Prefecture, but is always on the lookout for opportunities to return to the region and keep exploring!

  • Yamagata, Akita & Fukushima: Get Outside & Dive In!

    When summer hits Tohoku, the region truly comes alive. The verdant countryside is splashed with colorful flowers, rivers and waterfalls gush with refreshing snowmelt, and local cities host incredible festivals! Summer is one of the best times to get outdoors, and dive deep into all the area has to offer.

    Noam Katz

    Noam Katz

    Noam Katz is a freelance writer, proofreader and translator/interpreter based in the Tokyo area. Much of his writing thus far has introduced Japan's rural areas or featured small and mid-size Japanese companies that are taking their products and services abroad. In 2015, he published his first book on difficult-to-translate expressions in both the English and Japanese languages, and has worked on translations for two guide books about Japan. Originally from California, he’s now spent more than a decade living in Japan.

  • Snap a Shot of Tohoku in Summer

    While any time is a good time to visit Tohoku, summer has a plethora of pretty, picture-perfect sights to see, on top of some fiery hot events! Beat the heat and head up north for some serious fun in the sun.

    Wendell Harrison

    Wendell Harrison

    Wendell T. Harrison is an American-born writer, editor and frequent traveler. Calling Japan home for nine years, he is always happy to travel the country, from the snowy chill of Hokkaido to the warm sands of Okinawa. After creating a few travel videos for All About Japan, Wendell plans to continue documenting his journeys with a travel series called “Wen and Where.” When he is not writing his little heart out, he spends his time performing on stage, where he truly feels home.